Last Update: 06/09/2025
This policy covers the following websites underneath our umbrella (the “Websites”). These Websites may be used by us to manage our information, manage our employee access to our online information, and/or to update/change inventory.
We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower you to make the best decisions about the information that you share with us. That’s the purpose of this Privacy Policy. You should read this policy in full, but here are several key things we hope you take away from it:
This policy applies to information we collect from or about you through our Websites and in email between you and a Website. Additionally, we may retain records of our communications through other media (such as phone and mail) based on questions or inquiries you provide and/or through your connected equipment where you authorize sharing with us or Vermeer Corporation.
We require certain information to provide our services to you. When you choose to share the information below with us, we collect and use this information to operate our Websites and to perform and provide you the services and information you requested.
Basic Requests, Guest Searching, and Account Information: You don’t have to create an account to use some of our Website features, such as searching for vehicles or equipment, looking at inventory, or checking out the prices of equipment listed for sale. If you choose to receive our newsletters, create an account on our Websites, participate in promotions (including sweepstakes, contests, or other give-aways), or engage in other Website activities, you must provide us with some personal data so we can enroll you in those services or set up your account. Each contact form, interest form, account set-up, or reservation request identifies the required personal data fields to be completed prior to submitting it to us. Additional fields may be shown but are not required to complete your submission.
When you register for a newsletter, enter a promotion, or set up an account, we may ask for your email address and/or your first name and last name. We will also ask you to create a password when you create your account with us. If you ask to be connected to us by email, by telephone, or in person to receive additional information on our inventory, we ask you to provide, in addition to the above, additional contact information such as your phone number.
Public Information – Customer Reviews or Comments: Customer Reviews or Comments: Some of our Websites include the ability for visitors to provide reviews or comments on vehicles or equipment. Your comments and reviews are posted publicly on our Websites. Prior to posting your review or comments, we may assess your posting to ensure it meets our content standards and is not inappropriate, offensive, or discriminatory. Please note that any personal data you post may be visible to everyone on the website.
If you would like to have your posted comment removed from a Website, please send us a request through our Contact Us page. Please provide sufficient information to help us to identify the comment that you wish to have removed. We may contact you if we require additional evidence to verify that you are the author of the review. Please note, even if we delete your comment from the Website, copies of your comment may remain viewable in cached and archived pages or might have been copied or saved by other users.
Social Media Accounts: You may choose to follow us via provided links to Facebook, YouTube, X (Twitter), LinkedIn, or Instagram. We will have visibility into the connection information you share via these social media platforms. You may also choose to use your Facebook or Google accounts to sign-in and create a Website user account. According to your privacy settings on those platforms, these social or sign-in connections with our Websites may automatically provide us with access to certain personal data they have stored about you (such as content you have viewed or enjoyed, information about the advertisements you have been shown or clicked on, etc.).
Payment Information: We do not process or collect payments on our Websites.
Other Data You May Share with Our Company: In addition to your interaction with our Websites, you may share information about yourself and your interests through:
How You Control Information You Provide to Us: As noted above, you control how and what you share with our Websites. For instance, you should only share your personal information when you want to be contacted regarding a vehicle or piece of equipment. You can search and look without providing any information or identifying yourself beyond automated device information.
We receive certain information when you use our services or other Websites or mobile applications that include our content, and from third parties including advertisers.
Links: In order to operate our Websites, we keep track of how you interact with links across our services. If you click on an external link or ad on our Websites, that advertiser or website operator might figure out that you came from our site, along with other information associated with the ad you clicked, such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.
Additionally, our Websites may contain links to other websites not affiliated with our company, including web sites of equipment manufacturers (including Vermeer Corporation), third-party vendors, and service providers. We are not responsible for their privacy practices or the content of their websites. By including links to other websites or services, we neither endorse such websites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our site and to read the privacy policies of every linked website as the privacy policies of each may differ from ours. This Privacy Policy applies solely to us and our Websites.
Cookies, Web Beacons, and Similar Technology: We use cookies which recognize your computer or mobile device and IP address, web beacons, and similar technologies to collect additional website usage data, store and read data files on your computer, and to operate our Websites. This is typically done to maintain your preferences or to improve speed and performance by storing certain files locally. However, these technologies can also store a unique identifier for your computer, which can be used to track behavior on our Website and across other websites. When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our Websites, to monitor aggregate usage patterns, and to personalize and otherwise operate our services such as by providing account security and personalizing the content we show you including ads on other website. We do not support the Do Not Track browser option.
To Opt-Out of Cookies. You have the ability to adjust your browser settings to manage how we or other websites track your browsing activity. More information can be found at StaySafeOnline.org.
Cookies are not required for many parts of our Websites, such as searching. Although most web browsers automatically accept cookies, many browsers’ settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services may not function properly if you disable cookies.
Log Data: We receive information when you view content on or otherwise interact with our Websites, which we refer to as “Log Data,” even if you have not created an account. For example, when you visit our Websites or interact with our email or contact forms, we may receive information about you. This Log Data includes information about your computer and internet connection, as well as details of your visit to our Websites. Specifically, this includes traffic data, logs, and other communication data and the resources that you accessed and used – some data may only be used during your active session (and then forgotten) while other data may persist such as your preferences or remembering you when you return. We may also collect IP address, browser type, operating system, the referring web page, pages visited, location (based on IP address), device information (including device and application IDs), search terms, and cookie information.
We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what content is popular on our Websites. We also use this data to improve the content we show you. We use the information you provide to us and data we receive, including Log Data and data from third parties, to make inferences like what topics you may be interested in, which helps us better design our services for you and personalize the content we show you.
Other Third Parties and Affiliates: We may receive information about you from third parties who are not our advertisers or ad vendors, such as vendors and service providers who help us evaluate the safety and quality of content on our Websites or our corporate affiliates.
You play a large part in what personal data we share and with whom we share it. However, in limited circumstances we may also disclose your personal data for additional purposes. We make such disclosures either (a) at your direction or with your consent, (b) subject to your right to opt-out, (c) as necessary to operate our services, or (d) as required by law.
Service Providers: We engage service providers to perform functions and provide services to us in the United States. For example, we use third-party services such as Google Analytics to help operate our Websites, as well as other parties to host our content and to help us understand the use of our Websites. We may share your personal data with such service providers subject to obligations consistent with this Privacy Policy. We also share data with service providers only on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions. Third parties are prohibited from further sharing or selling any of the personal data we provide to them.
Law, Harm and the Public Interest: Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use, or disclose your personal data if we believe that it is reasonably necessary to:
However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that we may have to a third party’s, including a government’s, request to disclose your personal data.
Affiliates and Change of Ownership: In the event we are involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity. We may also disclose personal data about you to our corporate affiliates in order to help operate our services and our affiliates’ services, including the delivery of ads.
Non-Personal Information: We collect, share and/or disclose non-personal data, such as anonymized or “de-identified” information and aggregated information about our customers and Website users such as the total number of times people engaged our Websites this month, the states those visits came from, or information related to advertising clicks or other metrics. This information does not identify any individual, without exception. All such non-personally identifiable information collected by us through our Websites, and all aggregated/compilations of non-personally identifiable information that we create, are our exclusive property. We may use any such non-personally identifiable or aggregated information for any purpose, including monitoring user traffic patterns, analyzing and quantifying user preferences, improving the design and content of our Websites, and enabling us to personalize your user experience, and we may share it with customers, advertisers, service providers, and other third parties.
Other Uses. We also use information collected about you, as well as non-personal data, to provide and improve our services and products, including to:
Storage of Information and Data. Vermeer All Roads is located in the United States, and all information that we receive or collect is stored in the United States. If you are located outside the U.S., we and our service providers may transfer your information to, or store or access to your information in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction and you consent to such transfers by using our Website.
Security of Information and Data. We employ technological and organizational measures designed to protect your personal data against unauthorized or unlawful access, use, or disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we implement commercially reasonably measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
You control the personal data you share with us. You may use a contact form to receive additional information or be contacted by us regarding the vehicle or equipment you are looking to purchase or rent.
Accessing or Rectifying Your Personal Data: You can request access to your personal information with us in writing by contacting us at info@vermeerallroads.com. We will respond within 30 days. We will provide you access to your personal information unless we are prohibited to do so, for example, if providing you access violates the privacy of another person.
Unsubscribe: To unsubscribe from email communications from us, please send us an email with “UNSUBSCRIBE” in the subject line to info@vermeerallroads.com.
Additional Information or Assistance: Thoughts or questions about this Privacy Policy? Please let us know by emailing us or writing to us at the appropriate address below.
Our Websites assume all users expressing interest in purchasing or renting vehicles or equipment are of majority age, can sign a contract, have a payment form issued in their name, and have a valid driver’s license. Our Websites are not directed to children, and you may not use or access our Websites if you are under the age of 18. You must also be old enough to consent to the processing of your personal data in your country or state of residence.
State consumer privacy laws in your state may provide certain residents with additional rights regarding our use of their personal information in certain circumstances. You may have the following rights under applicable law:
The exact scope of these rights vary under applicable law and are subject to limitations and exceptions. You should also note that we do not generally sell your personal data.
To exercise any of these rights, please contact us at info@vermeerallroads.com.
We may revise this Privacy Policy from time to time. If we make a change to this policy that is significant, we will post the changes to this Website.